Many a tall tale have come from hunters sipping whiskey. Heck, you might have told a few yourself. But did you know this ritual represents an integral part of whiskey history?

Hunters originally packed whiskey for medicinal purposes. An 1869 issue of Hunters & Trappers advised, “When bitten, take a good whiskey and drink as fast as you can stand it; allow yourself to feel the liquor before you stop taking it; I mean, drink a half a pint…”

…In the modern era, hunters carry their jugs, flasks and bottles to toast a hard day’s hunt. Whiskey companies also target hunters…But only one brand was crated for hunters by hunters…